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Google Inc. is set to begin helping customers buy advertisements in 50 U.S. newspapers in a test of how the Web search leader can extend its business into offline media, the company said on Sunday.
Google said it has invited more than 100 advertisers already buying ads through its Web marketing system to join a three-month test of a Print Ads service that places ads in daily papers including the New York Times and Washington Post.
If the trial is successful, Google could extend the program to hundreds of thousands of its online advertising customers, offering newspapers a broad new sales channel that could help offset an ongoing decline in classified print advertising.
