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Intended as a tool to help foster greater European unity, the new dot-eu domain produces a bitter fight between trademark holders and alleged cybersquatters over coveted addresses.
The .eu suffix became the web's eighth most popular when it went online last year as part of a European Union effort to promote a pan-continental online identity across the 25-nation bloc.
But many who tried and failed to grab their company or trade name say a suspect rollout procedure left them domainless and out of pocket, while the agency regulating .eu has been forced to suspend tens of thousands of domains after discovering 400 of its authorized resellers were phantom companies, created on paper by a handful of registrars to harvest the best names for profit.
